Friday, 7 March 2014

Sales Motivational Quotes (Faris Ghani)

Don’t let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use.
-#EarlNightingale


Develop the winning edge; small differences in your performance can lead to large differences in your results.
-#BrianTracy


You will never find time for anything. If you want time you must make it. – #CharlesRobertBuxton


The difference between try and triumph is just a little umph! – #MarvinPhillips


The most unprofitable item ever manufactured is an excuse. – John Mason

Monday, 3 March 2014

Top 5 #SalesQuote :) (Faris Ghani)

Top 5 #SalesQuote :)

1. You will never find time for anything. If you want time you must make it. – #CharlesRobertBuxton

2. The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will. – #VinceLombardi

3. The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. – #HenryFord

4. The difference between try and triumph is just a little umph! – #MarvinPhillips

5. Every brand isn’t for everybody, and everybody isn’t for every brand. – #LizLange


#FarisGhani

Wednesday, 7 August 2013

Exit Strategies- Faris Ghani

Preparation - Organizational Development - Documentation

Succession Planning

Initial Public Offering (IPO)

Franchising

Merger & Acquisition Planning

Reverse Merger

Monday, 5 August 2013

Business Analytics- Faris Ghani

We work with 6 primary

aspects of business:



I. Strategy

Market Analysis

Rainmaker reports

Business Planning



II. Systems Management

I.T. Infrastructure

Management Platforms

E-commerce / Website

Database Management


III. Valuation

Financial Assessment

Proper Capitalization

Financial Growth Strategy

Exit Strategy

(Succession Planning, IPO, M&A, or Franchise)



IV. Brand Management

The Special Advantage

Product Design and Manufacturing

Strategy Canvas

IP Protection



V. Global Supply Chain

Logistics

Operations

Instrumentation



VI. Business Performance

The Rainmaker Analysis Tool

Sales Presentation and Delivery

Marketing & Promotion Dynamics

Team Development

1 on 1 Interpersonal Development
 
 
Source Reference: BDS

Friday, 2 August 2013

Strategic Planning- Strategic Marketing- Faris Ghani

II. Strategic Planning

Strategy is the engine that powers your business. We help you to design the overall process of sales, marketing, and business development. We will help you articulate your message, create differentiation and brand your product. This will help you find your customers and anchor your business.



1.Spiral Model This model represents the engine of the business by carefully addressing each aspect of strategic marketing and sales.

2.6E’s – Enrollment, Exposure, Elicit Response, Experience, Engagement, and Entrenchment

3.Jump Start Small Business Development Program– Perhaps there is a bigger picture for your business, one that includes a fully developed business model and funding. Jump Start is the program we use to move your concept from bar room napkin to boardroom table.

4.Capital Acquisition Strategy – Getting funded for a project is a process. It starts with a good business plan and carefully articulates the message in a way that makes sense for investors. We can help you to prepare a capital acquisition strategy and get ready to accept funding.
 
Source Reference: BDS

Strategic Marketing- Faris Ghani

The Special Advantage

I. Brand Development



With the thousands of messages we see each day, the average consumer has evolved into a master level sorting machine, dismissing in rapid fashion, any and all superfluous information. Our new aptitudes have given us the ability to process piles of junk mail and channel surf through hundreds of channels extracting only the information we need to further our lives. That is why it is critical to shape your message in a distinctive way so people can clearly understand and articulate its meaning, thus eliciting a powerful response. Branding is that art form.





We facilitate a process that focuses on the following areas:



1.Value Proposition – The Problem/Resolution Aspects of Product or Service. Value Proposition is the fundamental “Language” of your business.

2.Languaging – Helping You To Articulate Your Message Clearly And Concisely…These Are The Questions That Elicit An Enrollment Opportunity.

3.Differentiation – Differentiation Is What Helps You To Stand Out From The Competition – It Answers The Question, “How Are We Different?”

4.Unique Selling Proposition – Answers the Statement: “This is Uniquely Ours and No one Else is Doing This!” If Done Right, USP Eliminates Competition.

5.Market Research – Understanding The External Factors That Govern Your Market Place

6.Demographics – The Quantitative Characteristics of Your Market – Demographics measure everything from the number of total customers that exist in your market to the amount of disposable income they have to spend. It measures the growth rate of the market and examines other characteristics pertinent to your sales.

7.Psychographics - The Thought Process Your Customers Go Through When Making A Buying Decision

8.Competitive Edge – Quite Simply, Competitive Edge Is What Helps You To Be World-Class. Beyond Just The Message, We Help You To Develop A Purpose and A Mission; an Endeavor Worthy Of Attention.





Out of this section, you will be able to accomplish the following

Specific Measurable Results:

Attain a clear message that speaks directly to your customers pre-attuned listening. This language is used to create powerful marketing materials outlined in Section III, Sales Presentations outlined in Section IV, and other promotional strategies outlined in Section V. Clients typically experience massive increases in the return on advertising impact versus the cost of doing business.



Understand how each “conversion point” in the marketing spiral functions. In other words, we set up specific measurable business metrics to examine customer behavior and buying criteria, where we are converting business into sales, and where there are vulnerabilities.



Help you to clearly differentiate yourself from the competition and create a concise messaging platform in the mind of your clientele.



Ultimately help you to create a “Duplicatable Language” driving referral sales and leveraging your business attunement.
Source: BDS

Tuesday, 30 July 2013

Business Formation & Development- Faris Ghani

Process Outline



Introduction

Jump Start is a business development tool designed to move virtually any concept from bar room napkin to board room table! Business owners at any level will have a profound experience planning, developing, and successfully implementing their concepts. The program will help put in place, the necessary resources and systems by which businesses can be managed. Further, business owners will be trained with the necessary skill sets to assure success. This process will help you successfully plan and implement a capital acquisition strategy in order to properly fund your business and coach you with the best practices in order to speak to investors. Jump Start has an accompanying book, “Launching Your Dreams,” and has successfully helped business owners since 1998.



Step I: Assessment of Your Business Idea

The first step is quite naturally, an assessment of the status of the project or business. During this stage, four primary elements are addressed: "As Is, Should Be, Barriers, and Pay-outs." Through this step, the nature of the business model and consulting relationship are formed.



Step II: The Language of Your Business

Business in its pure and simple form is a conversation that starts with a "Market Need" and develops some type of product or service to address that need. This is called the "Value Proposition." As the Value Proposition comes into focus, so too does the evidence about how to build structure around it.



Step III: Market Research and Analysis

The next evolution of the planning process looks at external factors that control and shape the market place. These are issues such as: potential revenues within a given market, current trends in that market, government regulations, demographics of a market, growth rates, new technology, competitive analysis, and other factors that will have a bearing upon the business.



Step IV: Products and Services

After the market has been defined, it is time to outline the product and/or service. At this point, we are ready to explain how each product or service fits into the market and the specific needs that each will address. In this section, things such as product descriptions, vertical market price points, overall product matrix, and future ancillary product plans are explained.



Step V: Assessment of Human Capital

Any successful business enterprise has, at the forefront of its inception, a charismatic leader who is able to motivate the team around an idea or vision; we begin Jump-Start by addressing this very issue.



Step VI: Strategic Sales & Marketing

Jump-Start has created a Spiral Analysis model for Sales and Strategic marketing. This model has proven effective in the understanding of tactics and strategies which ultimately lead to a viable enterprise. We help to design and implement a system that examines how a buyer moves through the thought process of a buying decision and what it will take to create repeat and referral business.



Step VI: Operations and Logistics

This is the "How-to" part of the process - it is where everything comes together in one cohesive model. This part of the planning lays out the necessary capital equipment, raw materials, supply chain criteria, human resource definitions, office space requirements, process mapping, delivery channels, interdepartmental communication, business systems, lead generation, customer service support issues, information technology, financial models, sales, marketing, and management roles and responsibilities.



Step VII: Preparing Your Financial Strategy

Once the Operational/Logistical plan is developed, we are clearly ready to define what the enterprise will cost to initiate and sustain while business viability is realized. This includes start-up costs, break-even analysis, cash flow projections, capital expenditures, payroll, burn rate projections, and any other pertinent financial information.



Step VIII: The Business Plan

If it is appropriate at the end of the planning cycle, Life Directions will construct an actual business plan ready for presentation. At this point, certain decisions must be made about the final element of



Step IX: The Legal Matters

In the final stages of the Jump-Start program, four areas remain: Corporate Structure, Intellectual Property, Investment Instrument, and Compliance Capital. This is the point at which a legal advisory team is formed in order to help a business owner protect their assets and raise the necessary capital in order to fund a business. Jump Start includes much more than just the planning, it is a comprehensive tool that you may use to assure your success in a competitive market place.
 
Source: BDS