Process Outline
Introduction
Jump Start is a business development tool designed to
move virtually any concept from bar room napkin to board room table! Business
owners at any level will have a profound experience planning, developing, and
successfully implementing their concepts. The program will help put in place,
the necessary resources and systems by which businesses can be managed. Further,
business owners will be trained with the necessary skill sets to assure success.
This process will help you successfully plan and implement a capital acquisition
strategy in order to properly fund your business and coach you with the best
practices in order to speak to investors. Jump Start has an accompanying book,
“Launching Your Dreams,” and has successfully helped
business owners since 1998.
Step I: Assessment of Your Business Idea
The first step is quite naturally, an assessment of
the status of the project or business. During this stage, four primary elements
are addressed: "As Is, Should Be, Barriers, and Pay-outs." Through this step,
the nature of the business model and consulting relationship are formed.
Step II: The Language of Your
Business
Business in its pure and simple form is a
conversation that starts with a "Market Need" and develops some type of product
or service to address that need. This is called the "Value Proposition." As the
Value Proposition comes into focus, so too does the evidence about how to build
structure around it.
Step III: Market Research and Analysis
The next evolution of the planning process looks at
external factors that control and shape the market place. These are issues such
as: potential revenues within a given market, current trends in that market,
government regulations, demographics of a market, growth rates, new technology,
competitive analysis, and other factors that will have a bearing upon the
business.
Step IV: Products and Services
After the market has been defined, it is time to
outline the product and/or service. At this point, we are ready to explain how
each product or service fits into the market and the specific needs that each
will address. In this section, things such as product descriptions, vertical
market price points, overall product matrix, and future ancillary product plans
are explained.
Step V: Assessment of Human Capital
Any successful business enterprise has, at the
forefront of its inception, a charismatic leader who is able to motivate the
team around an idea or vision; we begin Jump-Start by addressing this very
issue.
Step VI: Strategic Sales
& Marketing
Jump-Start has created a Spiral Analysis model for
Sales and Strategic marketing. This model has proven effective in the
understanding of tactics and strategies which ultimately lead to a viable
enterprise. We help to design and implement a system that examines how a buyer
moves through the thought process of a buying decision and what it will take to
create repeat and referral business.
Step VI: Operations and Logistics
This is the "How-to" part of the process - it is
where everything comes together in one cohesive model. This part of the planning
lays out the necessary capital equipment, raw materials, supply chain criteria,
human resource definitions, office space requirements, process mapping, delivery
channels, interdepartmental communication, business systems, lead generation,
customer service support issues, information technology, financial models,
sales, marketing, and management roles and responsibilities.
Step VII: Preparing Your Financial Strategy
Once the Operational/Logistical plan is developed, we
are clearly ready to define what the enterprise will cost to initiate and
sustain while business viability is realized. This includes start-up costs,
break-even analysis, cash flow projections, capital expenditures, payroll, burn
rate projections, and any other pertinent financial information.
Step VIII: The Business Plan
If it is appropriate at the end of the planning
cycle, Life Directions will construct an actual business plan ready for
presentation. At this point, certain decisions must be made about the final
element of
Step IX: The Legal Matters
In the final stages of the Jump-Start program, four
areas remain: Corporate Structure, Intellectual Property, Investment Instrument,
and Compliance Capital. This is the point at which a legal advisory team is
formed in order to help a business owner protect their assets and raise the
necessary capital in order to fund a business. Jump Start includes much more
than just the planning, it is a comprehensive tool that you may use to assure
your success in a competitive market place.
Source: BDS
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